Saturday, January 15, 2011

SCANDINAVIA TREND: Danish Designs

The concept of “Danish Design” became internationally recognized in the 1940’s and 1950’s. It is now part of the Danish national identity, reflecting the virtues of Danish culture and the Danish mentality. Honesty, openness, and usefulness are key words in the Danish approach to the design of everyday objects.
Danish Design has brought something new to the design world, namely an organic functionalism which free itself of militant geometrical shapes while representing a new, more demanding simplicity. It is a design concept based on a genuine interest in the interaction between the designer and the user, paying attention to details, respect for materials as well as a high regard to quality craftsmanship.
The Danish Design heritage does not only include furniture, lighting, and architecture but also industrial design in more general terms including everyday items and objects within such aspects as kitchen-, table-, dining & serving ware. In continuation of this, Danish contemporary design continue to challenge and reinvent its heritage with new technology, ideas, materials and designs that are both highly functional and emotionally attractive.
THE DESIGNERS BEHIND SCANDINAVIA TREND
Since the 50s, Danish design has been known worldwide for elegance and timeless style. Many shapes and forms created up until today draw inspiration from creations by the Danish designer Arne Jacobsen who among many is famous for the Ant chair, the Egg and Stelton's Cylinda line which are all strong symbols of Danish design today. 
But design developes over time, and besides the classic and well-known Danish designers we are thus proud to present the new generation of Danish designers which have redefined and further developed the classic Danish design into a more innovative and modern concept.
Among others Scandinavia Trend represent some of the icons of contemporary Danish design history such as Erik Magnussen and Erik Bagger, but also modern Danish design represented by names such as Louise Campbell, Karl Rüdiger and Lin Utzon, the daughter of the world famous Joergen Utzon – the architect behind the Opera House in Sydney.
Many of the Danish designers have received several awards from all over the world and some of the designs have even been included in the permanent collections of the Museum of Modern Art in New York.
RETAIL
RUSTANS, Makati 4th level, Prestige & Kitchen Area
Brands Available: EVA SOLO, Holmegaard, Gastro Chef, Gense,
Iittala, Norman Copenhagen, Rosendahl and Stelton

RUSTANS Shangri La Tower, 3rd Level, Ortigas
Brands Available: EVA SOLO, Gense, Iittala and Rosendahl

RUSTANS, Alabang Town Center
Brands Available: Rosendahl

RUSTANS, Cubao
Brands Available: Rosendahl
DIMENSIONE, The Fort Bonifacio High Street
Brands Available: Gastro Chef and Rosendahl

A11
Brands Available: Gastro Chef, Holmegaard, Iittala, Norman Copenhagen, Rosendahl and Stelton
Coby's
Brands Available: EVA SOLO, Holmegaard, Kahler, Norman Copenhagen, Rosendahl and Stelton
Designs Ligna
Brands Available: EVA SOLO, Rosendahl and Stelton

Visit  scandinavia-trend.com  for more information



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